Variable Data Printing

Establish that strong connection to your audience with the personalization options afforded by variable data printing.

Postcards with variable data printing

Modern digital printing has allowed personalized mailings to evolve beyond the traditional “mail merge” to highly-customized communications with not only the recipient’s name, but colors, images, messages, and offers tailored exclusively to them. This extreme personalization means you’ll stand out and earn your customers’ attention, which studies show can lead to drastically increased response rates, as well as faster response times, compared to generic mailings. We can help you analyze your lead data to identify customizable options for your particular campaign, and even generate a design that best utilizes the potential of your variable data. For example, a pet store that’s gathered information on what pets the customers on thier marketing mailing list own can send one-of-a-kind mailings based on that information.